Home/Privacy Policy

Privacy Policy

Last Updated: January 15, 2025

Liuyang Fanranwo Trading Co., Ltd. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://lyfanran.com, use our mobile applications available on Google Play and App Store, or engage with our services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Submit inquiries through our contact forms
  • Subscribe to our newsletter
  • Use our mobile applications
  • Engage with our services

This information may include:

  • Name and contact information (email address, phone number, postal address)
  • Company details and business information
  • Payment and billing information
  • Communication preferences
  • Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website or use our applications, we automatically collect certain information, including:

  • Device information (device type, operating system, browser type)
  • IP address and location data
  • Usage data and browsing patterns
  • Referring/exit pages and clickstream data
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our services
  • To process transactions and send related information
  • To respond to your inquiries and fulfill your requests
  • To send promotional communications (with your consent)
  • To improve our website, applications, and services
  • To comply with legal obligations
  • To detect and prevent fraud and abuse
  • To personalize your experience

3. Mobile Application Privacy

3.1 App Store Compliance

Our mobile applications comply with Apple App Store Review Guidelines and Google Play Store policies. We implement appropriate data collection practices as required by both platforms.

3.2 Application Categories

Our mobile applications cover various categories including:

  • Domestic Trade Agency
  • Daily Necessities
  • Clothing and Fashion
  • Maternal and Child Products
  • Hardware and Building Materials
  • Agricultural Products
  • Electronics
  • Lifestyle and Utility Applications

4. Advertising and Third-Party Services

4.1 Ad Integration Overview

Our mobile applications integrate third-party advertising services to support free content and services. These advertising partners collect and use information to provide personalized and non-personalized advertisements.

4.2 Advertising Platforms

We work with the following advertising platforms:

4.3 Ad Types

Our applications may display the following types of advertisements:

  • Splash Ads: Full-screen advertisements displayed when the application launches
  • Rewarded Video Ads: Video advertisements that users can watch in exchange for in-app rewards
  • Interstitial Ads: Full-screen advertisements displayed during natural transitions in the application
  • Banner Ads: Rectangular advertisements displayed at the top or bottom of the screen
  • Native Ads: Advertisements that match the visual design of the application content
  • Rewarded Interstitial Ads: Full-screen ads that users can opt to watch for rewards

4.4 Data Collection by Ad Partners

Our advertising partners may collect the following types of data:

  • Device identifiers (IDFA, GAID)
  • Device information (type, model, operating system)
  • Location data (with your permission)
  • App usage and behavior data
  • Advertising IDs and opt-out status
  • Browser type and settings
  • Interaction with advertisements

5. International Privacy Compliance

5.1 European Union (GDPR Compliance)

For users in the European Economic Area, we process personal data in accordance with the General Data Protection Regulation (GDPR). You have the right to:

  • Access your personal data
  • Rectify inaccurate personal data
  • Request erasure of your personal data
  • Restrict processing of your personal data
  • Data portability
  • Object to processing
  • Lodge a complaint with a supervisory authority

Our legal basis for processing includes consent, contract performance, and legitimate interests.

5.2 United States

California Consumer Privacy Act (CCPA)

If you are a California resident, you have specific rights under the CCPA:

  • Right to know what personal information is collected
  • Right to know how personal information is used and shared
  • Right to delete personal information
  • Right to opt-out of sale of personal information
  • Right to non-discrimination for exercising your rights

Children's Online Privacy Protection Act (COPPA)

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

U.S. State Privacy Laws

We comply with applicable U.S. state privacy laws including but not limited to:

  • Virginia Consumer Data Protection Act (VCDPA)
  • Colorado Privacy Act (CPA)
  • Connecticut Data Privacy Act (CTDPA)
  • Utah Consumer Privacy Act (UCPA)

5.3 Brazil (LGPD Compliance)

For users in Brazil, we process personal data in accordance with the Lei Geral de Proteção de Dados (LGPD). Brazilian users have rights to:

  • Confirmation of the existence of processing
  • Access to personal data
  • Correction of incomplete, inaccurate, or outdated data
  • Anonymization, blocking, or deletion of unnecessary data
  • Data portability
  • Delete personal data processed with consent
  • Information about sharing with third parties
  • Information about the possibility of denying consent

5.4 China (PIPL Compliance)

For users in China, we process personal data in accordance with the Personal Information Protection Law (PIPL). We implement appropriate measures to ensure compliance with Chinese data protection requirements.

5.5 Other Countries

We are committed to complying with applicable privacy laws in all countries where we operate. This includes but is not limited to:

  • Canada (PIPEDA, provincial privacy laws)
  • Australia (Privacy Act 1988, Australian Privacy Principles)
  • Japan (APPI - Act on the Protection of Personal Information)
  • South Korea (PIPA - Personal Information Protection Act)
  • India (Digital Personal Data Protection Act 2023)
  • Singapore (Personal Data Protection Act 2012)
  • United Kingdom (UK GDPR, Data Protection Act 2018)

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication measures
  • Employee training on data protection
  • Incident response procedures

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and usage
  • Deliver personalized content and advertisements
  • Enable social media features

You can manage your cookie preferences through your browser settings or our cookie consent management platform.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to certain processing activities
  • Opt-out of marketing communications
  • Manage advertising preferences
  • Data portability

8.1 Managing Advertising Preferences

You can opt out of personalized advertising through the following methods:

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including:

  • Standard Contractual Clauses (SCCs)
  • Binding Corporate Rules
  • Adequacy decisions by relevant authorities
  • Other appropriate safeguards as required by applicable law

11. Third-Party Links

Our website and applications may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Liuyang Fanranwo Trading Co., Ltd.
No.17, Xinwu Group, Mianjiang Village, Gugang Town, Liuyang, Changsha, 410000, CN

Business Support: support@lyfanran.com
Enterprise Customers: lixueshu@lyfanran.com

14. App-Specific Privacy Information

14.1 Age Restrictions

Our applications have the following age restrictions based on content and functionality:

  • Most applications: Suitable for users aged 12 and above
  • Some lifestyle applications: Suitable for users aged 16 and above
  • Applications with in-app purchases: Designed for users aged 17 and above due to digital purchases

14.2 Permission Requirements

Our applications may request the following permissions:

  • Network access (for loading content and advertisements)
  • Storage access (for saving preferences and cache)
  • Device information (for analytics and advertising)
  • Location (optional, for localized content and ads)
  • Notifications (for updates and promotional messages)

14.3 Ad Personalization

Advertisements in our applications may be personalized based on:

  • App usage behavior and preferences
  • Device characteristics and settings
  • General location (city/region level)
  • Interaction with previous advertisements

You can adjust these settings through your device's privacy controls or in-app settings.

15. Advertiser Disclosure

We use third-party advertising companies to serve ads when you visit our website or use our applications. These companies may use information about your visits to this and other websites/applications to provide relevant advertisements. For more information about this practice and to opt out, please visit:

This Privacy Policy was last updated on January 15, 2025. We encourage you to review this policy periodically for any changes.